CONVICTION ( FALL 2024)

Since I started my journey into the fashion industry in 2011, when I established a fashion brand that is known as MAXHOSA, my conviction was quite straight forward. My ultimate objective as a design professional was to establish a luxury institution that aimed to showcase culture, the greatness and beauty of the African continent. While doing so, play a major part in growing the African fashion economy.

It gives me a great sense of fulfilment to wake up everyday and realise that I am living my conviction, and still be humble enough to know that we are only in the beginning stages of the journey of our conviction. Through a simple, yet dynamic concept of initially reinterpreting traditional Xhosa beadwork patterns and motifs into modern fashion premium pieces, that we later infuse suttlely with other African aesthetics. We have built a cultural luxury institution that is a home to 300 professionals that are in permanent job positions, who passionately serve in our production, retail and operations departments and facilities.

In the past 13 years, the institution has won numerous honorary awards around the world, but accolades don’t mean much to me if I am not truly living and progressing my conviction, it is the greatest source of purpose that makes me feel alive.

With all that said, it gives us a great pleasure to announce that our brand will be showcasing our up coming AW 2024 collection, titled “MY CONVICTION” ,at Paris Fashion Week on the 3rd of March in a form of a presentation format.

Lately I just thought that it is very important for one to share their true conviction, for others to know what you stand for, for one to ever decide to follow your vision or think otherwise.

Many thanks for your gracious support of the years and in the near future.

Laduma Igama lamaMpondo Ngxokolo
Chief Creative Director
Profounder
MAXHOSA AFRICA

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Showing29 of 29 products

MAXHOSA MGF68 - MENS SHORT SLEEVE GOLF SHIRT

R 9 700
Minimum price R 9 700 Maximum price R 11 200
Available in 8 size

MAXHOSA MGF67 - MENS SHORT SLEEVE GOLF SHIRT

R 9 700
Minimum price R 9 700 Maximum price R 11 200
Available in 8 size

MAXHOSA MLSK63 - LADIES SKIRT

R 14 500
Minimum price R 14 500 Maximum price R 16 000
Available in 8 size

MAXHOSA MLC8 - LADIES CARDIGAN

R 10 500
Minimum price R 10 500 Maximum price R 12 000
Available in 8 size

MAXHOSA MLSK69 - LADIES SKIRT

R 14 500
Minimum price R 14 500 Maximum price R 16 000
Available in 8 size

MAXHOSA MLSK71 - LADIES SKIRT

R 11 600
Minimum price R 11 600 Maximum price R 14 900
Available in 8 size and 2 short or long
<h3>Every <em>Thread</em> Tells a Story</h3>

Every Thread Tells a Story

MAXHOSA MLTP14 - LADIES TOP

R 10 500
Minimum price R 10 500 Maximum price R 12 000
Available in 8 size

MAXHOSA MLSK64.1 - LADIES SKIRT

R 12 500
Minimum price R 12 500 Maximum price R 14 000
Available in 8 size

MAXHOSA MLSK62 - LADIES SKIRT

R 14 500
Minimum price R 14 500 Maximum price R 16 000
Available in 8 size

MAXHOSA MLSK64 - LADIES SKIRT

R 12 500
Minimum price R 12 500 Maximum price R 14 000
Available in 8 size
<h3>Ethically <em>Crafted </em>Luxury</h3>

Ethically Crafted Luxury

MAXHOSA MBV10 - BIB VEST

R 10 000
Minimum price R 10 000 Maximum price R 11 500
Available in 8 size

MAXHOSA MLDR65 - LADIES DRESS

R 40 000
Minimum price R 40 000 Maximum price R 41 500
Available in 8 size

MAXHOSA MLTP15.1 - LADIES TOP

R 12 500
Minimum price R 12 500 Maximum price R 14 000
Available in 8 size

MAXHOSA MPIN6 - UNISEX PIN

R 1 050
Regular price R 1 050
Available in 1 title

    MAXHOSA MLSK61 - LADIES SKIRT

    R 18 000
    Minimum price R 18 000 Maximum price R 19 500
    Available in 8 size

    MAXHOSA MPIN4 - UNISEX PIN

    R 1 050
    Regular price R 1 050
    Available in 1 title

      MAXHOSA MLC10 - LADIES CARDIGAN

      R 11 500
      Minimum price R 11 500 Maximum price R 13 000
      Available in 8 size

      MAXHOSA MPIN5 -UNISEX PIN

      R 1 050
      Regular price R 1 050
      Available in 1 title

        MAXHOSA MPIN1 - UNISEX PIN Sold out

        R 1 050
        Regular price R 1 050

        MAXHOSA MLTP16 - LADIES TOP

        R 13 750
        Minimum price R 13 750 Maximum price R 15 250
        Available in 8 size

        MAXHOSA MLTP12 - LADIES TOP

        R 10 000
        Minimum price R 10 000 Maximum price R 11 500
        Available in 8 size