Earlier this month (April 2018), we were alerted by our patrons, that ZARA ( INDUSTRIA DE DISEÑO TEXTILE, S.A. (INDITEX S.A. Pty Ltd) company has copied one of our signature patterns. These patterns were appropriated & reproduced in as part of their sock range which they shared as new in their best-sellers on their online store (see image below).

Their sock range resembles our Khanyisa Cardigan which was launch in March 2014 at the Mercedes-Benz Fashion Week Joburg. The cardigan is still available on our online store and has been on runways globally, the piece is still one of our best sellers.

The socks have been spotted at ZARA outlets in UK, New York and here at home at ZARA Sandton, South Africa.

We consulted with Shane Moore and Muhammad Patel from Moore Attorneys, one of Africa’s leading IP law firms who are handling the matter on our behalf. They have since sent a letter to the parent company alerting them of the copyright infringement and our demands. We have taken such steps so as to avoid our works being appropriated and adapted without our consent or permission. Copyright infringement is a matter that we take seriously and fully aware of our intellectual property rights.

We would like to thank the clients who have silently sent us proof of such infringements as they allowed us means to act. The debate as to whether we shall win the case or not remains, we stand by our decision to fight such a case. Thus, we have sent our letter of demand and we await their reply.

MAXHOSA BY LADUMA – Communications Team
press@maxhosa.co.za